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商務英語課程專項課程

Business English

本專業化課程可作為商務英語導論,你將學到各項主題溝通,例如管理、財務和營銷。你也將會寫提案、執行摘要和營銷數據。

亞利桑那州立大學

Coursera

語言

普通(中級)

4 個月

本課程由Coursera和Linkshare共同提供
  • 中文, 英語, 其他
  • 1411

課程概況

本專業化課程可作為商務英語導論,你將學到各項主題溝通,例如管理、財務和營銷。你也將會寫提案、執行摘要和營銷數據。你也會學到所需的語言結構來召開會議、達到銷售目標、以及和其他企業交易談判。在總體計劃案,你將用英文來應用這些技能來溝通和發表新產品,并確認商務執行部門使用多樣化的語言能力工具,可實際運用在商務情境和各種的實用狀況。

This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.

包含課程

課程1
商務英語課程:管理與領導力英語 Management & Leadership

在你的職業生涯中,你是需使用英文的商務執行主管或是經理嗎 ? 那么你知道要有良好的商務英文溝通能力是需要有專注力、字匯和運用特定的語言語法。在本課程中,你將跟著剛升遷的經理來了解她如何建立和領導出成功的團隊。同時,你會將用英文來練習溝通的語言和方式,并用于以下的需求情況: ● 以誠信和尊重來召聘和訓練專業的團隊共同合作 ● 管理及參與有條理的會議 ● 召開有效率的電話會議 ● 書寫專業也易懂的電子郵件 本課程的活動將提供機會來分享你的經驗和接收來自全世界其他專業商務人士的回饋。 Are you a business executive or a manager who uses English in your career? Then you know that good business communication in English requires focus, vocabulary, and specific linguistic structures. In this course, you will follow along a recently promoted manager as she builds and leads her team to success. Together, you will practice the language and styles of communication needed in English for: ? Recruiting and training a professional team to work together with integrity and respect ? Managing and participating in well-organized meetings ? Making telephone conferences more efficient ? Writing professional emails that are easy to read The activities in this course will give you the opportunity to share your experience and receive immediate feedback from other business professionals around the world.

課程2
商務英語課程:財經英語 Finance & Economics

你在財務領域工作或是和財務專業人員常互動嗎 ? 在你的職業生涯,你需說、寫或是聽得懂英文嗎? 跟著本課程真實情境的人物,你會看到他們試著解決一般的商務情況,你會從你的成功和失敗的經驗中學習,并批判式的思考你溝通方式的抉擇。在上完本課程后,你將能夠讀寫電子郵件,報告,以及使用財務和經濟的一般用語給予有效的簡報。在壓力之下,清楚地溝通、利用最近所學的策略,并對于你的商務溝通技巧的有效性,立即得到其他全世界財務專業人士的回饋! 獲得你所想要的和全球的經理所期待的英語溝通能力。 Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.

課程3
商務英語課程:市場與營銷英語 Marketing & Sales

如果你在營銷、銷售或是廣告部工作,你已經知道有效率的溝通是必要的。當你要用英文并用說服他人的方式來表達你的想法,這可能會是很困難的。在本課程,你和全球的成功專業人士加入學習行列時,你將學到有效地使用英文。當你隨著在營銷部工作的真實情境的人物,看著他們努力地提升他們的溝通技巧,同時你也會提高你的能力。從你的成功和失敗的經驗中學習,反省你自己的溝通方式、優點和需改進的方面。上完本課程后,你將能夠: ● 透過有效率的電子郵件、報告和有說服力的簡報來表達你的想法 ● 學習有關市場調查研究、品牌建立,直接營銷和廣告費用等字匯和用語 ● 對于你商務英語溝通能力的效率,立即獲得全世界的銷售和營銷專業人士的回饋 ● 成為提升商務英語溝通能力全球商務專業人士社群的一份子 If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to: ● Express your ideas through efficient emails, reports and persuasive presentations ● Learn words and phrases related to market research, branding, direct marketing, advertising costs, etc. ● Get instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world ● Become part of a global community of business professionals who are developing their English communication skills

課程4
總計劃案 Final Project

對于國際工作環境不熟悉的商務專業人士,普遍需要的能力是能寫發表新產品的行動方案。在這工作實務,有一人必須和公司內的各不同的部門溝通,包括財務和營銷部。在這總計劃案,你將寫一份發表新產品的行動方案。這計劃將包含: ● 項目現況報告 ● 營銷活動 ● 項目的基本預算分析報告 ● 對管理階層做項目階段簡報 這項目將提供機會讓你應用本課程你所學的英語技能,提升你目前工作所要求的有用文件,或是用一份文件來當作范例,可呈現出你的新能力和技能。 A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include: · A project status report · A copy of the marketing campaign · A basic budget analysis for the project · A short presentation for upper management with details on the project’s status This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.

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